Back in 2017, our co-founders ordered a fish supper from their local fish and chip shop and got speaking to the owner. They found that ordering for collection and delivery had huge detrimental effects on their business with high commission rates absorbing most of their profits.
It quickly became apparent that restaurant and takeaway owners were in a a helpless position as they felt they had to be on these platforms so not to lose customers to competition. Knowing a change was needed, our owners began the process of working out a solution and from that What The Fork was born!