Wok Inn’s Promotion Strategy Explained
As one of Dunfermlines longest running family-owned takeaways, they are well known in the area for their delicious cuisine but have previously refused to work with other online ordering platforms due to the high commission fees charged.
We take a look at exactly how Wok Inn are promoting their new app to enable this shift onto online ordering:
The What The Fork platform makes it easy to send out notifications to customers that have the app downloaded. Wok Inn sends out a message every day to remind customers that they are able to order. The most successful time for them has been between 5pm and 7pm.
Utilising Facebook pages to promote menu items and the app links is an easy and free way to advertise. However, Wok Inn have also utilised local Facebook groups (town billboards etc) to educate locals on where to order from.
What The Fork
What The Fork have worked closely with Wok Inn to ensure their first few weeks have got off to a great start. Like we do with all new clients we shouted about them on our socials, with one organic Facebook post reaching over 1000 people in the local area. We’ve also supplied them with stickers to put on their orders that have QR codes directing customers to the Wok Inn on the What The Fork app.
Wok Inn have also utilised the outdoor space where their restaurant is based, placing a large banner outside telling their customers about their app with QR codes to download it. This alongside the posters in the shop and the above methods allow people to be consistently reminded of the app and in turn drive up downloads.