About us
A FAMILY BUILT BUSINESS THAT CARRIES ON THAT ETHOS
What The Fork is a family-owned business with that ethos at our core. We’re on a mission to hand back control to local restaurant and takeaway owners using our industry leading technology and our fair, community based business model.
OUR STORY
Back in 2017, our co-founders ordered a fish supper from their local fish and chip shop and got speaking to the owner. They found that ordering for collection and delivery had huge detrimental effects on their business with high commission rates absorbing most of their profits.
It quickly became apparent that restaurant and takeaway owners were in a a helpless position as they felt they had to be on these platforms so not to lose customers to competition. Knowing a change was needed, our owners began the process of working out a solution and from that What The Fork was born!
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HANDING BACK CONTROL
There are no heroics or Robin Hood-esque antics involved in this. It is a simple case of educating business owners in the food and drink industry to the current state of affairs and that there is a way to overcome the dependency on big companies eating up their margins. A key value of ours, handing back control through education and a fair and proper system will tip the scales back in favour of the local business owner.
A FAIR AND SUSTAINABLE MODEL
Ultimately we are a business and strive for success and to be profitable, naturally. However, this can be done in conjunction with making a real difference to the industry and so our business is built on a symbiotic foundation whereby we provide a service in exchange for a small fee but keep this low so that as a restaurant or takeaway grows we do not feed off their own success.
A UNIQUE TWO-PRONGED APPROACH
We stand alone in that we offer two avenues for businesses to connect with customers and sell their produce. We custom design an app and then place them for FREE on the central What The Fork platform. This is the perfect way to engender customer loyalty and expose businesses to new customer segments.
QUESTIONING THE INDUSTRY AND CHAMPIONING CHANGE
We recognise the importance of change in the restaurant and takeaway industry. We are taking on the dependency owners have on big companies but there are wider pressing issues too. Environmental change is imperative and we find ourselves in a position to help tackle such issues via our relationship with multiple stakeholders.
