A FAMILY BUILT BUSINESS THAT CARRIES ON THAT ETHOS
Being a family run business is at our core. Our aim is to change the market and provide the best possible app and experience to both our partners and the end customer. To do this we always aim to achieve the following.
Our mission and values
Three years ago, our co-founders ordered a fish supper from their local fish and chip shop and got speaking to the owner. They found that ordering for collection and delivery had huge detrimental effects on their business with high commission rates absorbing most of their profits. In addition, it was a helpless position as being on these platforms seemed like a must so not to lose customers to competition.
Knowing change was needed our owners began the process of working out a solution and from that What The Fork was born.
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HANDING BACK CONTROL
There are no heroics or Robin Hood-esque antics involved in this. It is a simple case of educating business owners in the food and drink industry to the current state of affairs and that there is a way to overcome the dependency on big companies eating up their margins. A key value of ours, handing back control through education and a fair and proper system will tip the scales back in favour of the local business owner.
A FAIR AND SUSTAINABLE MODEL
Ultimately we are a business and strive for success and to be profitable, naturally. However, this can be done in conjunction with making a real difference to the industry and so our business is built on a symbiotic foundation whereby we provide a service in exchange for a small fee but keep this low and further cap it so that as a restaurant or takeaway grows we do not feed off their own success.
A UNIQUE TWO-PRONGED APPROACH
We stand alone in that we offer two avenues for businesses to connect with customers and sell their produce. We custom design an app and then place them for FREE on the central What The Fork platform. This is the perfect way to engender customer loyalty and expose businesses to new customer segments.
QUESTIONING THE INDUSTRY AND CHAMPIONING CHANGE
We recognise the importance of change in the restaurant and takeaway industry. We are taking on the dependency owners have on big companies but there are wider pressing issues too. Environmental change is imperative and we find ourselves in a position to help tackle such issues via our relationship with multiple stakeholders.