When the UK headed into lockdown at the start of March due to the ongoing coronavirus pandemic, many of us missed out on our regular meals out with loved ones and turned to takeaway food instead. And with oor Nicola Sturgeon placing half the central belt of Scotland in a full lockdown, there’s no doubt that the rise of the takeaway will soar once again.
We’ve seen hospitality businesses adapt and create new offerings during lockdown – from creating recipe boxes of their best-selling dishes to hampers that include treats and alcohol, all available for delivery to peoples’ homes.
We’ve seen that lockdown has encouraged people to use their lunch breaks to curate a better work-life balance, with healthier foods seeing increased orders. Health and wellbeing have become even more front of mind in individuals’ decisions,
As businesses and individuals continue to adapt to the “new normal” and practice social distancing, it’s likely we will see further growth in delivered-in meals. The traditional “9-to-5” will need to continue to be flexible, with lower office populations and remote working here to stay. As such, it’s important that we in the hospitality industry continue to work together to find solutions that are COVID-safe and adapt to meet the evolving needs of consumers.
As we continue to adapt to new Covid regulations, What The Fork, a new online ordering system, is here to help small businesses continue to feed hungry tums and keep smiles on faces … even when we are stuck at home.
We need YOUR help! If you know of any restaurants/takeaways that need a helping hand during this time, we’d love for them to get in touch via our What the Fork Facebook page or email us at [email protected]