Only a few years ago the food delivery market was largely dominated by pizza, chinese and indian takeaways. However these days you can get practically anything you want delivered whether it be a coffee, an ice cream or a fine dining experience. It’s now imperative for restaurants and takeaways to have an online presence with recent studies showing those that don’t lose around 20% of their income.
So what does the future hold for the online food ordering industry? Understanding the rise in technological advancements is an obvious yet important factor to consider, however there are others that will impact us. We take a look at 4 key future trends that will impact the online food industry:
Blockchain technology provides an extremely secure method of storing, authenticating, and protecting data which could revolutionise many aspects of business – particularly when it comes to facilitating trusted transactions. Accepting crypto currencies such as bitcoin allows companies to minimise fraud and improve the overall meal ordering experience. With various takeaways throughout the UK already on board with Crypto Orders, it’s only a matter of time before this method of payment becomes the norm.
Big Data refers to the exponential growth in the amount of data being created in our world. The more data businesses are exposed to and can analyse, the smarter their models become. The food industry will benefit from Big Data by using it to mould the customer experience process for example to anticipate when consumers will be in the mood for certain menu items, to personalise their journey and keep them updated in the delivery process.
As people continuously become more conscious of what they are putting into their bodies and adopting plant based diets, it forces businesses within the food industry to look at how environmentally friendly their model is. As the UK works towards their Net Zero target, restaurants and takeaways will be under pressure to ensure their supply chains avoid scrutiny, including the packaging they use. The UK’s plastic bag fee has dramatically decreased the use of them, however the EU has an overall plastic fee which if adopted here, could force restaurants and takeaways to use more sustainable packaging for their food.
Be part of the change with What The Fork
Millennials are the first generation to prefer staying at home to going out, which often means ordering a takeaway of some sort. This complete shift in consumer habits alongside the aforementioned future trends make it even more pertinent for food businesses to have an online ordering platform such as What The Fork.
As a brand we not only provide an online ordering platform to help consumers increase their customer base and profit margins, we also shed light on industry issues and adopt future trends that will help us provide an industry leading service.