Emma Gilmour
It’s getting to that time of year where it’s a bit miserable outside and people quite frankly would rather sit in with a takeaway than brave the weather outside, so, now’s the perfect time to make the most of your online orders with your What The Fork app. To help inspire you, we’ve put together a list of quick and easy things you can do to boost your sales this winter.
1. Run A Promotion
Spread the joy this Christmas and reward your customers! You could go all out and organise a 12 days of Christmas promotion offering something different each day or you could organise a one off promotion for the month of December like Mac Candy have done (right).
These kind of promotions have always worked well for our customers in the past, often increasing order numbers as well as value.
2. Add An ‘App Exclusive’ Menu Item
From mince pies to pigs and blankets, adding something festive to your menu and making it exclusive to your app can help get your customers into the festive spirit. Adding these exclusive menu items can be done all year round and is actually one of the most effective ways that our customers have found to get people ordering from their app instead of other, more expensive platforms.
3. Send Regular Push Notifications
Remind your customers that ordering from you is a better option than going out by sending some catchy push notifications. Highlight any special offers you have on or exclusive menu items to increase your open rate.
4. It’s not all about Christmas!
Once the festivities have ended and people start thinking about their ‘new year, new me’ resolutions, it’s common for business to get a little quieter. Planning different promotions in advance will help boost your orders and encourage people to get over those January Blues! Promote any offers you have on your socials and send those push notifications we spoke about before to make the most out of your campaign.
Top tip – if you are posting about your app on your socials always include the link to it as this way people can order from you instantly.
Join What The Fork
If your business is not yet on What The Fork and you’d like to maximise your orders with your own branded app, get in touch today at [email protected] or apply here
